The American Dietetic Association conducted 8 surveys between the years 1991 and 2011 to better understand changing attitudes towards diet and health. CPG brands and retailers need to pay close attention and reconsider their marketing spend.
It’s important to understand the types of media available to your organization and consider where your consumers are during the purchase cycle in order to develop the best media investment strategy. More and more companies are moving from a Paid media strategy to one that not only gives increasing prominence to Owned and Earned, but leverages the convergence areas inbetween.
As consumers, Millennials are forging their own way in the marketplace, ignoring the modes, tastes and habits of previous generations. As a result they are poised to radically transform the way we all shop. Brands and retailers must begin to rethink the way they do business or risk irrelevance in the very near future.
The “Millennials Will Change Everything” series is a visual snap-shot of just how different Millennials are across the categories of beer, grocery shopping, travel, technology and the environment. By Anthony P. Muñoz - January 2013.